Prerequisites to Build an E-Commerce Website (Easy Setup)

If you are looking for a complete setup guide to build an E-Commerce website, you have come to the right place. We are here to guide you through each step of creating an e-commerce site. 

E-commerce is expanding daily and provides businesses with creative options to interact with their target market. Creating a dedicated e-commerce website enables you to manage all aspects of the customer experience, including branding, shipping, Questions-Answer, and customer support.

Having sound knowledge of the procedure for building an e-commerce site may help you make a wise decision. And ensure that your website is set up to sell your products. This article will walk you through every step of launching your new e-commerce website.

Why should you know the pre-requisites before launching an online store?

Indeed, every coin has two sides. There are countless chores to complete, including planning the setup of your online store, choosing a domain, developing product listings, maintaining and marketing them, ensuring timely shipment, and offering customer care. Hence, if you want to launch your own eCommerce store, you need to have a clear action plan.

It may seem challenging now. Do not worry. Here, we’ll outline every step you need to take to prepare for your online store. 

Get a Domain Name

One of the key choices you’ll make for your company is the domain name for your e-commerce website. Users will initially come into contact with your name, which acts as a visual placeholder for your company in their minds.

Be innovative while choosing a domain name because the majority of single-word domain names are already taken. So, it’s essential to use creativity to combine names that complement each other and accurately represent your company.

Make sure your domain name is concise for two major reasons: it will be simpler to write and memorize. Your goal should be to make your domain name attractive. While also making it simple to remember so that people can identify it with your company.

Choose a Website Hosting Platform

Once you fix a domain name, you can step forward to get a trustworthy hosting platform. There are plenty of hosting providers who give you premium service. The finest web hosting services offer a free domain name, a free SSL certificate, and a one-click WordPress installation.

When you look at any web hosting plan, try to consider the costs, available storage, bandwidth, and features. In addition, find out if they provide managed or unmanaged hosting.

A variety of hosting services are also offered, and each one has advantages and disadvantages of its own. Let’s take a closer look at each sort of web hosting listed below to help you decide which one will work best for your website.

Shared Hosting

For low- to medium-traffic websites like personal portfolios, blogs, and small business websites, shared hosting is the ideal web hosting option.

Dedicated Hosting

With dedicated hosting, customers may handle the whole server and choose what software and how many resources to install. Dedicated hosting services are best suited for large-scale initiatives and business-level organizations, like an e-commerce platform.

Virtual Private Server Hosting

Users of VPS hosting share the same server but have different partitions. VPS is a great choice for medium-sized websites as it stands in between a shared and a dedicated server.

Cloud Hosting

This web hosting service uses cloud technology to delegate the load of running a website to a virtual network of cloud servers. If one server is down, another can take its place to keep the website running.

Cloud hosting is an excellent option if you anticipate heavy website traffic. This solution also works well for medium-sized and large companies intending to enhance the user experience and speed of their websites.

Choose a Template or Theme for an e-commerce Site

A website theme is the first thing you need to think about. Themes are pre-built themes that give your website a seamless appearance and feel.

Whether you choose to build an e-commerce website with WordPress, Shopify, squarespace, or another platform, you will have a diverse collection of prebuilt templates and themes to pick from on all these platforms.

It’s highly important to implement a well-designed template or theme in the developing site. Here are some important aspects to consider while choosing a template or theme.

  • Product classification, complex search options, and product filtering are all part of an organized structure.
  • Simple navigation and a search bar that works well with both mouse and touch applications.
  • A flexible design that works well on PCs, mobile devices, and screens of all sizes.
  • Sharing high-quality pictures of products.
  • A well-functional setting with various product layouts and customized notifications.

Build Out Web Pages and Customize the Site

It’s now time for the layout of your shop. The store’s design must be appropriate for both your industry and your target market.

However, before making a choice, you should take into account factors like page loading time and compatibility with various payment methods. Also features, functionality, suitability for your business structure, your web developer skills, SEO-friendly features, and more.

This part completely depends on the type of business you want to establish. In this section, you can update your header and footer, and set up your site’s navigation. Also, create all of the eCommerce pages from your home page to the page about refunds and return policies.

Develop Product Listings

The main aspect to build an e-Commerce website is adding tons of products to develop a large size business. In this part, you must add your products maintaining all the requirements and strategies.

  • Make sure to include your target keywords in both the alt tags for the images and your URL. 
  • Create an engaging meta description for your product.
  • Also emphasizing the advantages and using short phrases.

Track the Important Performance Indicators

A key performance indicator or KPI is a leading indicator that represents how well a business performs in terms of its primary objectives. Consider KPIs as checkpoints. They assist you to determine the path you should take to reach your desired objectives by highlighting where you are on a plan.

E-commerce is associated with many KPIs, including sales, company growth, conversion rates, revenue-per-click, customer service goals, and more. Some of the most important KPIs for every e-commerce business are listed below:

  • The average cost of an order.
  • The average margin of profit.
  • The lifetime value of a client.
  • Frequency of purchases.
  • The average length of a webpage session.
  • Interaction on social media.

Create a Payment Gateway

After setting up the site with the product, template, and customize it with preferable website builders, plugins, and developers. It’s time to choose the payment options to integrate. This requires an authentic platform, as people will be transacting money.

To make the process simpler and more secure, many online businesses choose to use third-party solutions. Like Stripe or PayPal when choosing and setting up a payment gateway.

You must ensure that the data is completely secured before any transaction. As you are redirecting customers to another website, it’s crucial to be more conscious of the matter.

There are a few insights, you must consider before integrating any payment gateways:

  • How simple is the process of integrating the tool with your platform?
  • Is the tool safe to use?
  • Does the tool comply with PCI (Payment and card Industry)?
  • What are the costs that both you and the client must bear?

Customers may have a variety of payment preferences. Your website should be customized to support a variety of payment methods, such as credit and debit cards, mobile wallets, and cryptocurrencies.

Integrating Tax Option

Tax rates are calculated automatically for customers in foreign countries based on the retailer and customers’ locations. The user will be charged the appropriate tax amount during checkout following national and local tax laws.

There are many tools available to assist you to calculate the taxes and take care of the rest processes as well.

Test and Deploy Your e-commerce Website

You must thoroughly test the e-commerce website before making it available to your customers. Every link and button on the website must work properly. Even the 404 error pages should be designed according to the theme.

Perform tests to determine whether you can add items to your cart and complete the payment. You may test payment processing on the majority of platforms without actually using your credit card.

After a purchase has been made or denied, make sure to verify that all emails are arriving in the correct inboxes. Check how the website appears and works on mobile devices last.

However, last but not least, check out how the site performs using various web browsers.

Promote the Site

One of the most competitive online businesses is e-commerce. Thus it will be challenging to generate sales before you have established a client. To get things moving, you’ll need a strong marketing strategy. It helps to increase brand recognition, boost sales, and expand your company in a competitive business market.

SEO Strategy

One of the most effective ways to advertise your website is through search engine optimization. Once everything has been optimized, this strategy generally creates traffic without much input. Don’t expect a quick fix though you should be aware that it may take months to see benefits from this approach.

Social Media Strategy

The most well-known free strategy for promoting new websites is social networking. It’s simple to connect with other local businesses and advertise your own through networks like Facebook, Twitter, and Instagram, which each have billions of users.

Content Marketing

The most important thing to keep in mind with content marketing is the information you produce. It should be fascinating, helpful, or entertaining for your audience. The greatest method to ensure that you’re answering people’s inquiries is to keyword research before you start writing.

Final Thoughts

Building an e-commerce Website is a long process to determine. It takes months or years to accomplish a successful online business.

One of the key aspects is patience and hard work toward the business. You must be careful to build it so that clients may more easily experience your products.

Moreover, keep in mind that nothing can be done perfectly the first time. Continue to gain knowledge from your experiences. Also, be open to trying new things and making adjustments as necessary.

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